Clients are reassured when it comes to the high quality services which Intoweb offers in web site analysis, web site creation and web site marketing. To elaborate on web site analysis, the objective of this activity is to identify a web site's strengths and weaknesses in order to implement web site improvements that will eventually increase its popularity. Processes performed relative to customer behavioral analysis include web site content management, customer relationship management and customer behavioral analysis.

Web site Content Management

The expansion of a web site according to size and popularity means bigger responsibilities needed to be attended to in order to keep the web site in a good condition. Consequently web site content management becomes an increasingly daunting task for the reason that if it is not adequately carried out the repetition of common issues arising will occur with increasing frequency across corporate web sites.

The challenges of web site content management increase on a daily basis and therefore Intoweb has created a system for content management that is an easy to use browser-based interface. A benefit of this system is that people with no knowledge in web development can now produce and maintain their own company-owned websites. Furthermore, information is hosted in a secure environment by allowing only users with a designated username and password to access to these systems.

Effective Website Content Management:

• Allows authorised users and administrators to update certain sections of the web site simply by logging on via the administration section.
• Allows for information to be managed from remote locations throughout the world by multiple content managers and designated page owners.
• Comprehensive workflow for ease of use.
• Non-technical users control the content and behaviour.
• e-Mail notification on content status changes.
• Enhanced features in key areas such as content creation, archiving services, workflow and personalisation.
• Standardise technology and features.
• Various licensing models for corporate companies – ASP and enterprise models.
• Requires no additional software – 100% browser driven.

Customer Behavioral Analysis

A big difference between Intoweb and the majority of other web site development companies is that, while other companies purely make use of templates, Intoweb will always take the process of web development a little further by focussing on individual client needs in order to create web sites that are unique and a reflection of a particular company image. The use of unique web site design to echo company image results in a greater attraction of the targeted visitor to a web site, whose eventual reaction to the functionality of that web site is essential for web site analysis. Customer behaviour analysis regarding visitors reactions to specific web sites is peformed alongside website analysis because the two are on of the same. The effectiveness of a web site can be detemined by carrying out web site analysis with the focus being on customer behaviour. It should subsequently be stated that a web site can be determined as being popular with an increase in the number of visitors. This phenomenon occurs when a web site offers its customers exactly what their needs and desires request.

Intoweb uses an outstanding web site analysis method referred to as search engine optimisation. This method enables the identification of the popularity and thus the effectiveness of a certain web site and its design. The application of search engine optimisation to the process of website analysis means a more efficient method for determining web site design effectiveness as it performs the identification of the number of visitors a web site receives within a specific duration of time. Consequently, web site analysis takes advantage of search engine optimisation and the statistics which it provides in order to implement web site improvements and thus popularity.

Intoweb provides clients with the service of being able to view the statistics of their web site so that they can perform a bit of their own web site analysis. The list of statistics relating to the succes of a web site's success include:

• The number of unique visitors per day, per week, per month (Displayed in easy to read graphs.)
• Top 25 pages viewed
• Links from external web sites to your website
• The average duration of visits to your night in seconds
• Common keyphrases used by users to search for your web site
• Bandwidth used to surf to specific pages
• and much more

Click Here to find out more about these and other related services

Customer Relationship Management

The most challenging aspect of business, regardless of what industry it may be in, can be allocated to that of customer relationship management. To be successful in customer relationship management a business is required to gather information about customer enquiries, spending habits and how to keep customers up-to-date with development and promotions taking place in the company. A business needs to know that a customer must always be approached as an individual entity. Because Intoweb has 8 years experience as an IT company, we have relevant knowledge regarding customer relationship management and therefore offer the following three focuses:

1. Keeping Track of Customer Information

One of the most detrimental forms of customer relationship management is storing customer information into a database. At Intoweb we have the ability to develop databases for containing customer information details. These databases can then be used as a reference by our management and salespeople to match customer needs with products and inform customers of service requirements, or when performing web site analysis. Personnel of Intoweb can access and generate reports from this database to which they are connected via an intranet system. Each company's needs varies and, therefore, so does the type of information inputed into the database. For this reason customisable intranet solutions are offered by Intoweb.

Click Here to find out more about Intranet development at Intoweb

2. Analysing Web User Behaviour

In order to generate more traffic to our web sites, we implement techniques in search engine optimisation which have already been discussed in detail according to their efforts in web site analysis. Intoweb is one of the few companies in South Africa to make use of this tool which further aids in the later and more advanced stage of web site analysis. As discussed above, statistics as identified through the process of search engine optimisation play a vital part in determining whether a web site is a success or not.

3. Keeping the Customers in the Know

Gathering information of relevant data on its customers as well as communication with them are valuable processes for any business to carry out on a regular basis in order to be kept up-to-date. Intoweb has the ability to communicate with a whole database of clients by implementing the online newsletter system that makes this possible for us. By compiling different mailing lists this system enables Intoweb to target specific customers for different news and promotions. A good customer relationship strategy taken advantage of by Intoweb is the placement of up-to-date promotions on web sites. The Intoweb design team is therefore skilled in this department and works directly with clients to create eyecatching and attention grabbing promotions for their web sites.

Click Here for more on our Online Newsletter Systems
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